Marketing3 min read
Marketing in 2025: Why I Stopped Worrying and Learned to Love the Bot
A candid look at the messy, weird, and surprisingly beautiful reality of creative work in an AI-saturated world. It turns out, the machines didn’t steal our souls—they forced us to find them again.
Introduction
Do you remember the panic of 2023? We all thought we were going to be replaced by a text box that could write poetry. But here we are in 2025, and I’m still here. You’re still here.
The dust has settled, and the reality of marketing with AI is much different than the sci-fi movies predicted. It’s not about robots taking over; it’s about getting our weekends back. It's about the realization that in a sea of generated noise, a genuine human voice is the most expensive thing on the menu.
The Things AI Couldn't Take From Us
Taste and Curation
AI can generate a thousand headlines in a minute, but it still has terrible taste. It doesn't know why a joke lands or why a photo feels nostalgic.
- The Editor's Eye: Our job shifted from "creator" to "curator." We sift through the mud to find the gold.
- Cultural Context: AI doesn't understand the vibe of a room. Only a human knows when a trend is actually cringe.
- Brand Intuition: That gut feeling that says, "technically this copy is correct, but it just doesn't feel like us."
Emotional Resonance
We learned the hard way that "perfect" content is boring. People don't fall in love with perfect; they fall in love with vulnerability.
- The Flaw is the Feature: We stopped polishing everything. Typos, shaky cam footage, and raw audio became the new markers of trust.
- Storytelling over Statistics: AI is great at data, but terrible at the hero's journey. It can mimic sadness, but it's never felt it.
- Community Building: You can automate a welcome email, but you can't automate a friendship.
How We Actually Work Now
The "Junior Intern" Mindset
I stopped treating AI like an oracle and started treating it like a very fast, slightly hallucinating intern.
- Drafting, Not Writing: I use AI to overcome writer's block, never to write the final draft.
- Idea Pong: I bounce bad ideas off the bot to get to the good ones faster.
- The Grunt Work: AI handles the tagging, the resizing, and the scheduling. I handle the strategy and the coffee breaks.
Reclaiming Creativity
Because the machines handle the boring stuff, we are finally free to do the weird stuff.
